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First group the coefficients and variables.

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(5r3)(4r4) = ( 5 · 4) (r3 · r4)

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(20) (r3 · r4)            (Multiply: 5 · 4 = 20) \"\"

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Since base is common, apply the product of powers property: am · an = am + n.

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(20) (r3 + 4)

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20r7                        (Add exponents: 3 + 4 = 7)\"\"

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Product of  (5r3)(4r4) is 20r7.